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We're going

all-in to address

our local opioid crisis.


Join us as we begin work on the launch of a nonprofit initiative, spanning 26 counties,

to help our local and personal communities address the runaway opioid epidemic.

About the Crisis

As you likely realize, our country's opioid epidemic has become a national crisis. Here at home, it's a local crisis.


The pathway into this addiction typically starts by way of legally-prescribed medications, after an injury or an accident. It's an equal-opportunity addiction, affecting our neighbors, colleagues, friends and family. Many are dying.

Overcoming any addiction requires community.

About the Project
About the Project
Press Conference
Watch Now

Press conference and initial launch.

The Urgent Love Initiative is a collaborative community engagement strategy designed to shift the conversation of addiction and loss out of the shadows into a more accurate understanding of our collective challenge, putting actionable solutions and local resources at the fingertips of those who need it.

In concert with sister organizations and in collaboration with local media, the medical community, local government, faith organizations, law enforcement, universities, education authorities and nonprofit communities, the highly-localized approach will feature the faces and voices of our 26-county neighborhood in a video-rich online set of resources scheduled to launch soon.

Research | Engagement | Collaboration

Our "All-in" Approach

This local epidemic won't be solved from afar by politicians in Richmond or Washington DC. Likewise, we can't arrest our way out of it by way of state or local police. It starts at home: our medicine cabinet, our school, our workplace, our faith community, within our neighborhood.


Our 26-county "neighborhood" as defined by the Television Market Area (TMA).

Our Goals

This community engagement strategy is designed to create, collaborate and educate, with five primary drivers.

  1. We will engage in collaborative outreach to discover and exchange best practices with businesses, the medical community, education authorities, government, the faith community, nonprofits and our sister organizations.

  2. We will launch a video rich online and mobile resource that will guide visitors through a clear under-standing of this crisis, providing highly-localized county-by-county discovery for where and how to find help.

  3. We’re developing a research-supported model that can be shared with other communities in the state and nation so that the lessons learned in our diverse 26-county neighborhood can serve as a testbed of experience and success for others to learn from.

  4. We will champion creative thinking that helps us identify new and effective ways to make a difference.

  5. We will engage in ground-up advocacy at state and federal levels, to see that proper resources are meeting the proper needs in our communities; helping to identify where resources in our region fall short and advocate to make them right.