We're going

all-in to address

our local opioid crisis.


Join us as we begin work on the launch of a nonprofit initiative, spanning 26 counties,

to help our local and personal communities address the runaway opioid epidemic.

About the Crisis

As you likely realize, our country's opioid epidemic has become a national crisis. Here at home, it's a local crisis.


The pathway into this addiction typically starts by way of legally-prescribed medications, after an injury or an accident. It's an equal-opportunity addiction, affecting our neighbors, colleagues, friends and family. Many are dying.

Overcoming any addiction requires community.

About the Project
About the Project

Press conference and initial launch.

The Urgent Love Initiative is a collaborative community engagement strategy designed to shift the conversation of addiction and loss out of the shadows into a more accurate understanding of our collective challenge, putting actionable solutions and local resources at the fingertips of those who need it.

In concert with sister organizations and in collaboration with local media, the medical community, local government, faith organizations, law enforcement, universities, education authorities and nonprofit communities, the highly-localized approach will feature the faces and voices of our 26-county neighborhood in a video-rich online set of resources scheduled to launch soon.

Research | Engagement | Collaboration

Our "All-in" Approach

This local epidemic won't be solved from afar by politicians in Richmond or Washington DC. Likewise, we can't arrest our way out of it by way of state or local police. It starts at home: our medicine cabinet, our school, our workplace, our faith community, within our neighborhood.


Our 26-county "neighborhood" as defined by the Television Market Area (TMA).

Our Goals

This community engagement strategy is designed to create, collaborate and educate, with five primary drivers.

  1. We will engage in collaborative outreach to discover and exchange best practices with businesses, the medical community, education authorities, government, the faith community, nonprofits and our sister organizations.

  2. We will launch a video rich online and mobile resource that will guide visitors through a clear under-standing of this crisis, providing highly-localized county-by-county discovery for where and how to find help.

  3. We’re developing a research-supported model that can be shared with other communities in the state and nation so that the lessons learned in our diverse 26-county neighborhood can serve as a testbed of experience and success for others to learn from.

  4. We will champion creative thinking that helps us identify new and effective ways to make a difference.

  5. We will engage in ground-up advocacy at state and federal levels, to see that proper resources are meeting the proper needs in our communities; helping to identify where resources in our region fall short and advocate to make them right.

The Foundation for Roanoke Valley provided a generous grant from the Parsley Fund to help us launch this initiative.


"Urgent Love is a new idea intended to bring hope and light and family resources into the midst of the abyss of opioid abuse. The idea immediately resonated both with staff and with our Board of Governors."

-- The Foundation of Roanoke Valley


This is the beginning of a 3-year initiative. 

  • Data collection and video production is currently underway.

  • Outreach and engagement will be an ongoing effort.

  • Mobile and desktop resources are being designed and tested.

  • We will continue to seek forward-thinking community partners and funders to collaborate with us and leverage this unique local initiative. Please let us know your interest, below.

How You Can Help

The Prevention Council is a 501c3 nonprofit, 

dependent on the generous contribution of others for sustainability. All contributions are tax deductible. If you'd like to partner financialy in this effort, please consider one of the following methods.  

Online contribution:

Using the donation button below, please indicate "Urgent Love" in the comments area when you check out. 

Contribution by check:  

Please make your check out to Prevention Council, noting "Urgent Love Initiative" in the memo. The mailing address is: 

The Prevention Council 

5937 Cove Road, Roanoke, VA  24019


As the lead agent of this initiative, The Prevention Council has been working to create healthier sustainable communities since 2001.

The Urgent Love Initiative seeks opportunities to work together to create and share solutions that work, within and between the communities of:

  • Business

  • Medical

  • Education

  • Government

  • Faith

  • Nonprofit and sister organizations

If you have additional ideas for partnership or collaboration, please let us know how you or your 

organization would like to participate. You may reach us through the form below.


We look forward to hearing from you.

The Urgent Love Initiative of southwestern Virginia is spearheaded by:

The Prevention Council 

5937 Cove Road

Roanoke, VA 24019

Executive Director: Nancy Hans

Email:  nhans@pc4y.org 

Website: ​www.roanokeprevention.org


Success! Message has been sent. Thank you.